Facebook Carousel Ad 1 Facebook Carousel Ad Note. we have 9 target groups for which we want to make separate advertisements: after all, each target group has different blog posts that we want to show again. That's why before I start the ads I first copy the ad group 8 times (so that I have 9 ad groups within the campaign). Of course I also adjust the names of the various ad groups and I make sure that the correct adjusted list (target group) has been added for each ad group. Then I add the ads. So in total I make 18 advertisements. UTM tags: in order to analyze how visitors who clicked on one of the advertisements behave on the website, we set UTM tags.
These tags set on Facebook that the source of the visitor is "Facebook", the medium is "CPC" (Cost Per Click, the term Google also uses for advertising), the campaign is "Promote atmosphere in the phone number list same style Blogs" and the content is the "< service name>' (unique for each service). This way we can easily see all Google Analytics statistics and results of this group of people. Optimize! Optimization : check after a day, after a week and extended after a month. but that doesn't make the campaign a success! By default, you have to check the campaign the next day anyway to make sure everything is running and approved.
You want to do the same again after 3 days anyway. schedule a check-up every week and analyze whether the data is already sufficient for optimization. By the way, this can take quite a month, then if all goes well around € 300 has been spent and there have been enough clicks to the website: a good time to take a closer look at the statistics. As mentioned earlier, during the optimization of these ads, I want to see if there are differences in the time of the week. In addition, I want to know whether certain target groups are doing better than others; whether the frequency is not too high so that people can become annoyed; and whether certain ad groups and/or ads perform significantly better than others.