Having an unhealthy site can lead to all kinds of SEO issues. This is true for both local and national SEO. If Google can’t efficiently find, crawl, understand, and index your content, you’ve got problems.
You can keep an eye on your site’s health with Ahrefs’ Site Audit, which you can schedule to regularly crawl your site for 100+ issues. Best of all, you can use it free of charge for your own sites by signing up for Ahrefs Webmaster Tools.
Here are just a few errors it scans for:
Broken pages (4XX)
Missing or empty title tags
External broken links
Orphan pages (i.e., pages without internal links)
You can see a full list of errors and issues affecting your site in the All issues report. It even shows changes between crawls so that you can see which issues are getting better or worse:
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
Crawl changes in Site Audit
You’ll also see your site’s Health score on your Ahrefs Dashboard. This is useful for keeping an eye on your site’s health over time without the need to delve into Site Audit:
Health score in Ahrefs Dashboard
Final thoughts
The most important part of local SEO is arguably claiming, optimizing, and attracting reviews for your Google Business Profile. This is how you’ll get more exposure from Google’s “map pack” results. Ranking higher in Google’s “regular” organic results is more about “traditional” SEO: targeting the right keywords, doing on-page SEO, and building local backlinks.
Looking to learn more? Read our beginner’s guide to local SEO.