No matter how much the Internet invades our lives, people still enjoy the experience of a physical product catalog. It's just too hard to "curl up" with mailing list a web site, no matter how interesting it is. But visitors will spend the time to get cozy with a catalog if they like what's inside. 7. Offer a brochure. This falls along the same lines as the catalog, and it gives you a chance to really go into detail selling your product or service.
Best of all, a brochure might end up sitting on a prospect's desk for days at a time-- a constant reminder to get back in touch with you and place an order. Or it could just as easily get passed along to a friend or colleague. The importance of your mailing list mailing list cannot be overstated. These are people who have expressed interest in your products or services, and invited you to stay in touch with them.
While you should never take advantage of this permission, you should do everything in your power to make the most of it. In the U.S., I can't speak for abroad, most likely if your grocery store offers it, you've signed up for the "cash back" card, the mailing list little card they scan to "save you money." But what did that little card really accomplish for the store? It gave them access to YOU!