Editor's Guide: With the industry traffic peaking, e-commerce platforms are moving towards content. A series of actions by Taobao in recent years fully demonstrate that content-based e-commerce is an important trend in the development of e-commerce platforms in the future. Starting from the revision of Taobao, this article analyzes and buy email list discusses the logic behind the platform's content and future development, and shares it with you.Entering 2020, Taobao seems to be paying more attention to "content". After testing a new version for the content section in September, the focus map booth at the top of the website was changed to a vertical version to integrate with the information flow; "Guess you like it" rose To the first screen, and a large number of videos, live broadcasts and other content have been added.However, in less than three months.
Taobao has recently pushed forward its content revision plan again. After two revisions in a short period of time, it can be seen that "content anxiety" has indeed become Taobao's tarsal maggot.In fact, not only Taobao, but also and Pinduoduo attach great importance to the content sector, and have also made arrangements in recent years. So, what kind buy email list of growth is there in the "content" that is not a new thing but has captured the hearts of many giants? In the "post-traffic dividend era", what chain reaction will Taobao's move trigger?1. The e-commerce "Three Kingdoms Kill" front has expanded, and giants have drafted "content books"Although it is not new that e-commerce giants attach importance to the content sector, entering 2020, the competition in this segment seems to be more intense.Since 2016, Taobao has proposed the direction of content,
Love shopping, must-buy lists, Taotoutiao, etc. Taobao live broadcast is undoubtedly the best part of video content.According to the internal test data, Taobao upgraded "Weitao" to "Subscription" in the content increase at the end of November, and displayed it buy email list side by side with "Recommendation" on the homepage; guess you like to enter the first screen of the homepage, the homepage is more information flow The most important change is to aggregate the content sections such as the buyer's show, foreign Taobao, and ask everyone in Taobao in the "Shopping" which is also one of the three e-commerce giants, eached 15.8% and 7.0% respectively