As well as being a channel that leads to a history of your expertise, LinkedIn can help your business grow and expand the reach of its operations. While many companies already have a LinkedIn page and a list of positions they have open on it, there are plenty of other ways to use all the tools the platform has to offer .
Below, are 8 smart ways entrepreneurs share are using LinkedIn to Belgium WhatsApp Number List their advantage. For the savvy business owner, there's a lot more to consider on LinkedIn than just industry connections. Here's how to smartly use LinkedIn for business according to the Young Entrepreneur Council .According to Codie Sanchez, marketing has the same position as content. So take advantage of LinkedIn's ability to publish original content that focuses on your expertise and industry authority.
“You can publish your own articles instead of sharing links to articles written by others, and build trust that you are an expert in your field,” he says.
2. Participate in groups
When you publish content on LinkedIn, it's a way of building trust with fellow LinkedIn users. Said Joey Kercher, founder and CEO of Air Fresh Marketing, this is to encourage users to take advantage of other people's content to start a conversation.
“I like to start conversations in groups by sharing content relevant to my industry,” he says. “This takes time and requires a commitment, however, a way to stay engaged and up to date on what's happening in the industry with potential partners.”
3. Create Your Own LinkedIn Group
In addition to participating in LinkedIn groups, you can also create and manage groups for your own brand . Serenity Gibbons, local unit lead at the NAACP, believes that business-to-business (B2B) companies and nonprofits could see more engagement with their LinkedIn network if they increased their group activity.
He adds that LinkedIn groups are a place to share and gather information that can be invaluable while getting to know each participant better to determine how you can help your target audience.